With so many social media channels available to use, it can be overwhelming and confusing to determine which are right for your business. Some of the most common platforms are Facebook, Twitter, LinkedIn, Instagram and Pinterest. We're here to tell you that you don't need to be on every...

I sometimes see business owners and managers begin to abandon their company Facebook page and primarily use their personal Facebook account to market their business. In the world of small business, this is an effective tactic since their personal Facebook connections are likely some of their...