Marketing is nothing without accompanying visuals. Visuals are a huge part of social media in any marketing program. It can be challenging to create your own marketing visuals if you're not an experienced designer. I use Canva to create graphics for my own marketing and for my clients’...

Some social media platforms let you add an additional personal touch other than your profile picture to your profile. Facebook and Twitter, for instance, let you display a cover photo, while others like LinkedIn and YouTube offer background options that act similarly to a cover photo. Be...