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In this special episode, I talk with fellow entrepreneur, Krystal Proffitt about podcasting in 2020. Not only is Krystal one of my business buddies who is on my Voxer speed dial, but she’s also a fellow podcaster who happens to LOVE helping people star...
I use this phrase, "Leading with the Negative," to describe all of those times we point out something we're feeling insecure about before even giving anyone a chance to notice it themselves. "Oh, I haven't even washed my hair today." "You'll have to ex...
When it comes to social media, Facebook Live is one of the best formats to engage with your audience. Even here in 2020, when you research social media strategies or trends, you'll see live video as a highly recommended tactic for your 2020 social medi...
Your social media is a way to begin building relationships with potential customers, and you can do this by putting people in your content. As humans, we are hungry for connection in today's busy marketplace. Even though we love the convenience...
Remember the movie, Field of Dreams. Its where the quote "If You Build it, They Will Come?" When Iowa farmer, Ray, hears a mysterious voice one night in his cornfield saying "If you build it, he will come," he feels the need to act. He builds a b...
You've probably heard the experts say, "You don't own Facebook so you shouldn't put all of your eggs in one basket." What does that even mean? Obviously, you know you don't own Facebook, Instagram, Twitter, YouTube, LinkedIn, Pinterest. Here's th...
Do you have a podcast? Do you have a blog? Publish consistent video content? These are examples of pieces of core content. What if you could take that core piece of content and convert it into multiple pieces of content, including social media posts? Y...
If you haven’t already done a live video, chances are you’ve thought about it (and likely been scared away). In this episode, I cover how to combat the most common arguments I hear for avoiding Live video. From your content to your looks, I’ve got tips...
Sometimes the right app can make a challenging process so much easier and even fun. There are thousands and thousands of apps designed to improve our lives, keep us entertained, and help us reach new levels. In this episode, Mel shares five of her favo...
Let’s talk about why your business is on social media. Brands often think they are online, particularly on social media, to sell something. Their content is geared toward making a sale and, quite frankly, ignores the needs of their prospective customer...
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