As a business, your biggest assets are your people. This, in combination with how people buy and why they buy, is the reason you should be showcasing people on social media.

Think back to an amazing experience you had as a paying customer. Got it? OK, so what do you remember the most? It’s...

Some social media platforms let you add an additional personal touch other than your profile picture to your profile. Facebook and Twitter, for instance, let you display a cover photo, while others like LinkedIn and YouTube offer background options that act similarly to a cover photo. Be...

To some, this might be obvious, but for many, this might be a daunting task:

Fill in and complete every field in your social media profiles.

Some of you might be saying “duh,” but often times, simple things like a phone number or website address don’t make it to a business...

With so many social media channels available to use, it can be overwhelming and confusing to determine which are right for your business. Some of the most common platforms are Facebook, Twitter, LinkedIn, Instagram and Pinterest. We're here to tell you that you don't need to be on every...

Consistency across your social media channels is important for your business to build and maintain a reputation and your brand. One easy way to create consistency is to simply use the same profile pictures across your social media channels.

Once you find a photo that works, stick with it....

I sometimes see business owners and managers begin to abandon their company Facebook page and primarily use their personal Facebook account to market their business. In the world of small business, this is an effective tactic since their personal Facebook connections are likely some of their...