By now you're probably hearing the buzz around marketing guru land. The buzz is about LinkedIn and how it's been a sleeping giant that has woken up.

You've probably heard how it's like Facebook before the algorithm made it merely impossible for anyone to see your content organically.

Well, my...

I use this phrase, "Leading with the Negative," to describe all of those times we point out something we're feeling insecure about before even giving anyone a chance to notice it themselves. 

"Oh, I haven't even washed my hair today." 
"You'll have to excuse how gross I look right now, I...

When it comes to social media, Facebook Live is one of the best formats to engage with your audience. Even here in 2020, when you research social media strategies or trends, you'll see live video as a highly recommended tactic for your 2020 social media strategy.

So in this episode, I'm going to...

Today let's help you get into action. I'm sharing four mindset shifts that will keep you moving forward and taking action so you can make progress in your life and in your business. These will help you get unstuck, keep moving, and GSD (get Sh$t done).

The concepts I share in this episode I...

Project Management is kind of my jam. I spent 12 years managing projects and programs that were valued in the multi-millions before I became self-employed. So naturally, when I started my business I carried over a lot of that experience for both my own business but in how I train my...

Your social media is a way to begin building relationships with potential customers, and you can do this by putting people in your content. 

As humans, we are hungry for connection in today's busy marketplace. Even though we love the conveniences of technology (online shopping, online...

We spend a lot of time talking about small business marketing strategies and what you should be doing. However, there are also some things you should NOT be doing on your social media. 

In this episode, I'll cover five things you should stop doing, or vow to never do on your social media...

It sounds simple, but social media is intended to be social. So what does that even mean? It means that to fully leverage social media for business you need to ensure you're having conversations. 

This comes into play by ensuring you're responding to comments, direct messages, and creating...

Dear Melanie, is it ok to cross-post my Instagram posts to Facebook? Mel, it's hard to find the time to create custom content for LinkedIn and Facebook and Instagram. Can I use the same posts on each one? 

This question comes up a lot in Q&A around social media whether it's at one of...

Your profile picture is a first impression, but it's also a way to maintain a lasting impression. When you're showing up online, it's important that you not only are authentic in how you post and comment but also how you look. 

This episode is not how to look pretty online, it's how to have...