Social media is about being social, and that includes two-way communication. Oftentimes we forget that there is more to social media than just publishing our own posts. It’s often easy to neglect our business network and just engage in communication on social media from our personal profiles. Here a...

Some social media platforms let you add an additional personal touch other than your profile picture to your profile. Facebook and Twitter, for instance, let you display a cover photo, while others like LinkedIn and YouTube offer background options that act similarly to a cover photo. Be sure to tak...

To some, this might be obvious, but for many, this might be a daunting task:

Fill in and complete every field in your social media profiles.

Some of you might be saying “duh,” but often times, simple things like a phone number or website address don’t make it to a business profile. Other times, t...

With so many social media channels available to use, it can be overwhelming and confusing to determine which are right for your business. Some of the most common platforms are Facebook, Twitter, LinkedIn, Instagram and Pinterest. We're here to tell you that you don't need to be on every single chann...

I sometimes see business owners and managers begin to abandon their company Facebook page and primarily use their personal Facebook account to market their business. In the world of small business, this is an effective tactic since their personal Facebook connections are likely some of their biggest...