Melanie Dyann Howe

  When it comes to building an effective content strategy, it's important to recognize the various options for video. Video is one of the most impactful formats you can create in modern day marketing. But, each format has a specific purpose. In this...

Listen Now:   Let's be honest here, growing an audience on social media, especially YouTube can take a lot of effort and time. You can potentially speed the process up with paid advertising but if you're on a tight budget, you might not be ready fo...

  Welcome to 2021! Another opportunity to look ahead and think, "what am I going to do differently to finally make the strides I want to make?" Well, sister, you're going to show UP! Don't sit around waiting for things to happen. No more waiting for...

  I find that there are two types of business owners this time of year. All businesses have peaks and valleys when it comes to revenue trends. Some businesses are seasonal and some just simply follow a natural trend of buyer behavior (active and...

  Live video is powerful. Simple as that. But it's even more powerful if you do it on a regular basis! So why don't more entrepreneurs use live video more regularly? In my experience in helping people implement a live strategy, the reasons fall into...

  There are many reasons I hear from people who aren't using live video. But bottom line...most of the time the reason people are using video in their business is fear. Fear of what others will think, fear of how they look, fear of making a mistake,...

When you're marketing online, you need valuable content...and let's face it, you need a lot. I always suggest that you create a bank of content ideas which in a nutshell is a big ole list of ideas.    You can use a notebook or an app to capture your ...

  Heather Sager, joins me on the podcast to help you understand why we all need to embrace stages and speaking in our businesses.I know some of you don’t identify yourself as a “speaker” and you certainly don’t see yourself on a stage. But, Heather ...

  A thriving coffee business with two locations. When the pandemic hit, Zeteo Coffee owner Jon Mitchell knew he needed to make some shifts in his business and his content. Temporarily closing one location and laying off his entire staff meant Jon ha...

I believe just about everyone should be using Facebook Live or some sort of live video. You can now go live on just about all of the popular social media platforms and we're starting to see more people embrace this incredibly engaging way to create con...