A place for me to share tips, tricks, encouragement, stories, and helpful info.
From commas and hyphens to spelling and capitalization, grammar is hard. While it can be difficult to remember AP style rules and definitions, there are lots of common grammar mistakes you can avoid just by understanding a little context.
If you didn’t already know the correct pronunciation...
Not everyone lives and breathes grammar. But searching the internet every single time you’re uncertain about a word or grammatical rule isn’t helping your productivity (or creativity) at all.
So, we’ve listed out 20 common AP style mistakes right here for your reference. Save...
When it comes to creating content for your marketing, copy plays a huge part. Whether you're blogging, writing emails, creating social media posts, or simply engaging with other people and businesses on social media, you're pretty much always typing copy.
I often hear small business owners...
Say it with me, “I will no longer post something just to post something.” This means you’re ready to let your social media content start working for you and help you reach your goals. You need to embark on a simple process that will lead you through the elements of developing a...
For those of you that followed along, you saw that I posted 30 tips in 30 days to my social media channels (Facebook, Instagram, LinkedIn, and my personal Twitter). I didn't just post tips to my social media though, I published thirty blog posts to my website too. It...
I have something important to tell you. Your marketing is never going to be perfect. There, I said it. Now you say it with me (out loud), “My marketing is never going to be perfect.” I said say it out loud, silly. Try again, “My marketing is never going to be perfect.”...
If you’ve got a blog, then you’ve got gobs of social media content. If you read articles from industry leaders and peers, then you’ve got even more social media content. Here are four ways to repurpose content for social media.
It’s impossible to be everywhere at all times and social media demands can sometimes make you feel like you need to find a way to make that happen. In business, it’s important to find inefficiencies in any process, and developing social media content is no exception. Here's how to...
Taking videos for social media does not have to be anything too glamorous. You don’t need a fancy DSLR camera or to be editing your videos with the latest Adobe software (although, that is one way to create some pretty amazing videos). If you have a smartphone, then you have a magical video...
A successful marketing program requires organization. Going beyond to-do lists and drawers with file folders, a successful marketing program needs to be digitally organized. The digital essentials of an active marketing program are logos, pictures, graphics, online marketing materials, design...
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