For those of you that followed along, you saw that I posted 30 tips in 30 days to my social media channels (Facebook, Instagram, LinkedIn, and my personal Twitter). I didn't just post tips to my social media though, I published thirty blog posts to my website too. It...

It’s easy to talk about all the awesome things you should be doing with your social media, but it’s also important to talk about some things you shouldn't do. These social media don’ts apply to anyone using social media to market a business or themselves.

Avoid religious and...

Whether you’ve been on social media for years or have just started your engines on social media, it is important to get into the habit of monitoring your social media channels on a daily basis. You should be checking your social media at least three times a day for just a few minutes...

Looking for some help to increase engagement on Twitter? Check out the following tips on how to start conversations that lead to engagement with your followers and potential followers on Twitter.

Tweet questions that provoke answers.

People are more likely to reply to a tweet that asks a...

A successful marketing program requires organization. Going beyond to-do lists and drawers with file folders, a successful marketing program needs to be digitally organized. The digital essentials of an active marketing program are logos, pictures, graphics, online marketing materials, design...

Posting on social media can seem daunting at times. Sometimes we feel we are scrambling to get something posted just so we stay relevant. Yes, cat and dog videos tend to fill our timelines and create quite the buzz, but there is nothing to really take away from the video... other than the...

As a business, your biggest assets are your people. This, in combination with how people buy and why they buy, is the reason you should be showcasing people on social media.

Think back to an amazing experience you had as a paying customer. Got it? OK, so what do you remember the most? It’s...

Some social media platforms let you add an additional personal touch other than your profile picture to your profile. Facebook and Twitter, for instance, let you display a cover photo, while others like LinkedIn and YouTube offer background options that act similarly to a cover photo. Be...

With so many social media channels available to use, it can be overwhelming and confusing to determine which are right for your business. Some of the most common platforms are Facebook, Twitter, LinkedIn, Instagram and Pinterest. We're here to tell you that you don't need to be on every...