When it comes to building an effective content strategy, it's important to recognize the various options for video. Video is one of the most impactful formats you can create in modern day marketing. 

But, each format has a specific purpose. In this episode I explain how I feel...

A common thread in business owners and online entrepreneurs is how often we can get stuck due to the sneaky voices in our head. Whether it be due to perfectionisms, fear of rejection, overwhelm, or overthinking - it happens to us all.

I got inspiration to record this episode after talking things...

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Let's be honest here, growing an audience on social media, especially YouTube can take a lot of effort and time. You can potentially speed the process up with paid advertising but if you're on a tight budget, you might not be ready for that.

I'm sharing 3 strategies that are...

It's easy to get caught up in the number of followers, the number of likes and comments, the number of downloads, the number of video views, how much revenue got deposited into your bank account, etc. The list goes on. 

These are in fact some of the ways we can measure our progress...

Creating content on social media should have some strategy behind it. This is something we talk about a lot. One of the things you've probably tried to focus on is creating content the social media algorithms favor.

I believe when we start putting the algorithms first, we're missing out...

It's possible that creating a digital course has never even crossed your mind. But, here me loud and clear when I say, every business should consider adding a digital course to their revenue plan. We all have something to teach, and when you use an online course (e-learning) to help...

I think just about every entrepreneur, content creator, or self-employed person deals with some level of perfectionism. Some more than others. We strive to be great, even the best, at what we do.

When it comes to marketing ourselves it requires us to stretch our skills and even develop new ones....

Showing up online either in your social media, on your podcast, in your blog, your videos, your emails should become a "way of life" in your business. But it's easy to let other things take priority.

For example, you're super busy creating your course, or writing your book, or getting your new...

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The rules of social media continue to change and evolve as each of the platforms evolves. But, one rule never changes. You're in control and in charge of what you post. There are no cookie-cutter rules around whether you should share details about your personal life in your...

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Everyone goes through pitfalls, ruts, or even depression in their life and with their work. It's never as perfect as we wish or dream, but that's part of what makes you stronger. We hear these types of things throughout books, motivational speeches, inspiring podcasts, and...