Sometimes the right app can make a challenging process so much easier and even fun. There are thousands and thousands of apps designed to improve our lives, keep us entertained, and help us reach new levels. 

In this episode, Mel shares five of her favorite powerhouse apps that will help you...

Let’s talk about why your business is on social media. Brands often think they are online, particularly on social media, to sell something. Their content is geared toward making a sale and, quite frankly, ignores the needs of their prospective customers.

Social media is a great place to...

You've probably heard of the social media algorithms but do you really understand their purpose? Do you realize these are in place to enhance the user experience? You can either choose to be bitter about the algorithms or you can embrace them and use them to your advantage. 

In this...

It may seem obvious that we need to be social in our social media. But, the reason I'm sharing this episode with you is that I see so many people go the anti-social route. I'll share with you why this is so important and how to actually be social as a business on social media. 

Listen to the...

It's hard to know how much is too much and how little is too little when it comes to social media frequency. I wish there was a perfect formula to determine how often you should be posting to social media. There just isn't, because all businesses are different. There are a number of things to...

Have you ever found yourself feeling frustrated because you get more engagement on your personal social media profile than your business profile? This might make you wonder if you should just abandon your business profile and use your personal profile. You shouldn't and I'll explain why. 

You...

Announcing the DIY Marketing School Podcast! This is my new podcast designed for Do-It-Yourself Marketers who need a marketing coach to kick their business butt into gear. 

I'll cover all kinds of topics related to social media and small business marketing. You'll learn tactics and...

Your brand is important. It involves colors, fonts, images, and logo's. Your content should use the same colors, fonts, and logo's everywhere.

I'm talking about your social media, website, emails, presentations, documents, marketing materials...everything.

Let's not waste time trying to track...

Hi, my name is Melanie and I have Bright and Shiny Object Syndrome. It's true. I wish I didn't, but I have it. The first step in dealing with Bright and Shiny Object Syndrome is awareness, and the second step is acknowledgment. 

It's probably been about three years since I realized this was...

Here's the deal, the social media platforms are always going to have some level of control. It is THEIR platform. You don't own it like you do your website. 

We ask marketers have to acknowledge that the algorithms are part of the game. We can choose to be bitter or we can accept them, learn...