I have something important to tell you. Your marketing is never going to be perfect. There, I said it. Now you say it with me (out loud), “My marketing is never going to be perfect.” I said say it out loud, silly. Try again, “My marketing is never going to be perfect.”...

It’s easy to talk about all the awesome things you should be doing with your social media, but it’s also important to talk about some things you shouldn't do. These social media don’ts apply to anyone using social media to market a business or themselves.

Avoid religious and...

Creating interesting content doesn’t have to be hard. I’ve discussed in previous blog posts how important visuals are in social media. Today, there are tons of apps and integrations on different platforms to help you create interesting content and I'm going to show you how to use...

If you’ve got a blog, then you’ve got gobs of social media content. If you read articles from industry leaders and peers, then you’ve got even more social media content. Here are four ways to repurpose content for social media.

Turn blog posts into multiple social media...

Obviously, marketing planning should be a collaborative and creative process. A good whiteboard session is hard to beat, but there’s a more tech-savvy way to get your creative juices flowing. Enter Trello. It doesn’t matter whether you’re a marketing coordinator, business owner,...

Whether you’ve been on social media for years or have just started your engines on social media, it is important to get into the habit of monitoring your social media channels on a daily basis. You should be checking your social media at least three times a day for just a few minutes...

It’s impossible to be everywhere at all times and social media demands can sometimes make you feel like you need to find a way to make that happen. In business, it’s important to find inefficiencies in any process, and developing social media content is no exception. Here's how to...

Social media is about being social, and that includes two-way communication. Oftentimes we forget that there is more to social media than just publishing our own posts. It’s often easy to neglect our business network and just engage in communication on social media from our personal...

When using social media for your small business, it is important to make sure you are using the resources available to you in order to see how your posts are performing. Facebook, Twitter, LinkedIn, and Pinterest have made it easy by integrating analytics and social media insights into the...

Looking for some help to increase engagement on Twitter? Check out the following tips on how to start conversations that lead to engagement with your followers and potential followers on Twitter.

Tweet questions that provoke answers.

People are more likely to reply to a tweet that asks a...