"If everyone else jumped off a bridge, would you?" It sounds ridiculous, but maybe you should consider it. In this episode, I explain how important it is not to feel pressured to do what everyone else is doing in marketing. I also tell you that doesn't mean you should never consider jumping into...

Let's get to the point. Any brand can have a personality, and it should. Even if you're a product-based business, a brick and mortar, or bigger company you have a personality. At a minimum you and your people have personalities.

In this episode, I'm sharing why it is so important that your brand...

Heather Sager, joins me on the podcast to help you understand why we all need to embrace stages and speaking in our businesses.

I know some of you don’t identify yourself as a “speaker” and you certainly don’t see yourself on a stage. But, Heather points out clearly...

A thriving coffee business with two locations. When the pandemic hit, Zeteo Coffee owner Jon Mitchell knew he needed to make some shifts in his business and his content. Temporarily closing one location and laying off his entire staff meant Jon had to step out of the office and get behind...

You have a personal brand. Regardless of whether your business is a "Your Name Dot Com" kind of business (for example someone like me). 

I have been talking "personal branding" since 2014 and I'm always amazed at how many people don't think they have a personal brand. 

We all...

I believe just about everyone should be using Facebook Live or some sort of live video. You can now go live on just about all of the popular social media platforms and we're starting to see more people embrace this incredibly engaging way to create content.

I'm still an advocate that even if you...

In this special episode, I talk with fellow entrepreneur, Krystal Proffitt about podcasting in 2020. Not only is Krystal one of my business buddies who is on my Voxer speed dial, but she’s also a fellow podcaster who happens to LOVE helping people start, launch, and market their own...

With more and more people working virtually these days, I wanted to share a few tips that I've picked up over the years. Working from home can sound fun at first, but this isn't a snow day. 

When working from home, there are a lot of things that can limit productivity. Environmental things,...

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Word of mouth marketing is not dead. It just looks different today than it did before all of this online marketing hootenanny came into play.

So what does word of mouth marketing look like today? It looks like it used to, but it also includes online reviews, check-ins on...