Marketing is nothing without accompanying visuals. Visuals are a huge part of social media in any marketing program. It can be challenging to create your own marketing visuals if you're not an experienced designer. I use Canva to create graphics for my own marketing and for my clients’...

Taking videos for social media does not have to be anything too glamorous. You don’t need a fancy DSLR camera or to be editing your videos with the latest Adobe software (although, that is one way to create some pretty amazing videos). If you have a smartphone, then you have a magical video...

A successful marketing program requires organization. Going beyond to-do lists and drawers with file folders, a successful marketing program needs to be digitally organized. The digital essentials of an active marketing program are logos, pictures, graphics, online marketing materials, design...

Posting on social media can seem daunting at times. Sometimes we feel we are scrambling to get something posted just so we stay relevant. Yes, cat and dog videos tend to fill our timelines and create quite the buzz, but there is nothing to really take away from the video... other than the...

As a business, your biggest assets are your people. This, in combination with how people buy and why they buy, is the reason you should be showcasing people on social media.

Think back to an amazing experience you had as a paying customer. Got it? OK, so what do you remember the most? It’s...

When it comes to running a business, having a uniform brand is key. A style guide includes all of the elements that make your brand identifiable to others, and is, therefore, one of the best things you can have for your business. It helps you to create consistency in visuals and messages to your...

Some social media platforms let you add an additional personal touch other than your profile picture to your profile. Facebook and Twitter, for instance, let you display a cover photo, while others like LinkedIn and YouTube offer background options that act similarly to a cover photo. Be...

To some, this might be obvious, but for many, this might be a daunting task:

Fill in and complete every field in your social media profiles.

Some of you might be saying “duh,” but often times, simple things like a phone number or website address don’t make it to a business...

With so many social media channels available to use, it can be overwhelming and confusing to determine which are right for your business. Some of the most common platforms are Facebook, Twitter, LinkedIn, Instagram and Pinterest. We're here to tell you that you don't need to be on every...

Consistency across your social media channels is important for your business to build and maintain a reputation and your brand. One easy way to create consistency is to simply use the same profile pictures across your social media channels.

Once you find a photo that works, stick with it....